Except for the social networking sites, the days of browsing the web for fun are mostly over. prospects today visit the web with a specific purpose in mind and if your web site does not deliver, you are wasting their time ... and yours!
Why are they visiting your site? The main reason is that they want to be better informed, so that they can make better decisions about their health, holidays, shopping, investments etc. They want to find their way to the information they need quickly and easily. And they also enjoy being in control of the decision making process -able to decide at the click of the mouse whether to stay on your site or leave.
What makes a web site work? Like leading web designers around the world, we recognise that there are three basic rules of good web design that should never be broken.